Are you a marketer or SEO specialist who needs help with link building? Then you need to consider white label link building solutions.
They can be helpful when you lack adequate experience in this area. You can also use them when your internal team is not big enough to handle the requests of your clients.
Want to know more about this method? In this article, I’ll touch on:
- What is white label link building;
- How it works;
- How to select the best service provider.
What Is White Label Link Building?
Let’s start with an explanation of the purpose of white label SEO link building.
Usually, different SEO experts or professional agencies offer this solution. In simple terms, you delegate these initiatives to a professional.
The main aspect of this service is that they do the work under your brand name. There will be no visible trace of the third-party provider.
You purchase the link building activities and sell them as your own.
Which advantages can it give you?
First, it gives you more time on your core activities. The results will be top-notch, and you’ll get them faster. Also, it is less pricey than hiring or training additional staff.
Why Use a White Label Service?
White label link building services are essential if you want to avoid managing SEO by yourself.
For instance, they will be helpful if you don’t have the required skills. Or maybe the request for this offering is too high for you to handle.
Another reason might be not having enough finances to hire separate staff for these activities.
Let me explain what a partnership with a white label link building agency will offer you.
- Access to a team of specialists with years of experience;
- Influential backlinks that can boost your client’s rankings;
- High level of scalability;
- Possibility to customize the solutions for your client’s requirements;
- Branding consistency;
- Detailed reports of all the activities.
How White Label Link Building Works
You already know the general purpose of white label link building.
It’s the best way to handle these initiatives without dedicating your own resources.
Now, I want to describe each stage of this method.
Strategy Development
The service provider begins with the analysis of your client’s end customers. They gather information about
- Target audience;
- Industry specifics;
- Competitors, etc.
Next, they develop a tailored strategy based on this info. It outlines the types of links and the sites for placements.
Outreach and Relationship Establishment
Once the plan is set, the provider initiates the outreach process.
They approach applicable sites and blogs to secure placements. They usually use their existing networks to find suitable opportunities for your client.
The agency will handle all the communications. They ensure to represent your client’s brand professionally.
Content Creation
I want to highlight that superior content is vital for link building.
Your chosen specialist will either create new materials or optimize the existing ones.
They can produce any type of content, from guest posts and articles to infographics and videos.
Either way, the client will receive engaging and informative pieces.
Link Placement and Reporting
After securing agreements, the white label link building agency places the links within the content.
They set them as dofollow or nofollow depending on the strategy. Also, they make sure to embed them in a natural and contextually appropriate manner.
Next, they will send you a complete report describing all their efforts. Usually, they include metrics, like DA and traffic potential.
Monitoring and Adjustments
Remember that link building requires ongoing monitoring.
The provider continuously tracks the performance of the backlinks. They check for any shifts in their status and authority of the linking sites.
If any issues arise, they’ll take corrective actions immediately. Additionally, they might adjust the strategy over time to meet the changing objectives of your customers.
How to Choose a White Label Link Building Company
We can all agree that this approach to link acquisition can be really beneficial. Yet, you need to find a reliable provider to get the most out of these initiatives.
There are so many alternatives out there. So, how to select the best white label link building company?
Below, I gathered some points you should consider.
Assess Their Background
Experience should be your primary factor when selecting a company.
Look for a provider with a proven track record in your client’s niche. An experienced agency will be able to adapt to the unique needs of your consumers.
I recommend you ask for case examples or references to verify their competence.
Evaluate the Quality of Backlinks and Content
Next, you need to ask the company about the types of websites they target. Make sure to evaluate the DA and PA.
Avoid providers that rely on low-quality or spammy links. Also, confirm they use various domains and sources. That way your client’s profile will be more healthy and diverse.
Additionally, inquire about the anchor text techniques they use.
The next point you should estimate is their content creation capabilities.
You may ask for samples of their work. Check for the following aspects:
- Relevance for the audience;
- Originality and depth of materials;
- Clear structure (headings, subheadings, bullet points, etc.);
- Quality visual elements;
- Factual accuracy (citations, statistics, references if necessary).
Check Their Pricing
Cost should not be the only deciding factor. However, I still recommend you consider the rates of the white label link building agency.
Match their prices with the quality of solutions they provide. Plus, you need to compare the offerings of different providers to find the best fit for your budget.
Also, be careful with providers that offer oddly low prices. Your main goal is to find a balance between affordability and high standards.
Examine Their Customer Support
Strong customer support is essential for any partnership.
You need a responsive provider. They should address any of your questions and concerns as fast as possible.
So, you have to evaluate their interaction channels and turnaround times. Remember that you should work collaboratively to achieve your client’s goals.
Avoid Agencies That Use Black or Grey Hat Techniques
You need to avoid alternatives that use unethical practices when choosing an agency.
Yes, black or grey hat techniques can bring results faster. However, they often lead to severe penalties. It can harm your client’s reputation.
Here are a few schemes you should be aware of:
- PBNs (a group of sites created solely for link building);
- Link farms (a network of sites that link to each other to artificially inflate the number of backlinks);
- Cloaking (presentation of different materials to users and search engines);
- Hidden links (links invisible to users but present in the HTML of a page);
- Keyword stuffing.
Why avoid these techniques?
As I’ve noted above, search engines can penalize you. They continually update their algorithms to detect tactics of that type.
It usually results in lost rankings and traffic drops. So, I strongly recommend you focus on white hat practices instead.
Final Words
Link building is not the easiest process. It might be hard to supply this solution to your clients on your own. You might not have enough resources or experience in this field to deliver outstanding results.
In that case, white label link building is your best option. A professional will handle all these initiatives for your client under your name.
It will give you more time for your other core tasks.
However, it’s important to approach the choice of a provider thoughtfully. You have to evaluate their background and the reviews from previous clients. Also, try to avoid any unethical tactics.
Hope that you found this guide helpful. Consider all the tips I mentioned and find your perfect white label link building company!
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