In today’s hyper-competitive market, finding the right talent is more challenging than ever—especially in the tech industry. Let’s dive into how a talent sourcing company helped an Australian IT firm scale its team efficiently and sustainably while overcoming regional talent shortages and the impact of the global pandemic.
The Client’s Background
Our client, an innovative tech company based in Australia, specializes in digital transformation and custom software development. Their services range from:
- Developing cutting-edge tech products
- Consulting on complex technological needs
- Driving organization-wide tech transformation
- Monitoring and updating client technology
The company had a 50-member team but wanted to double its workforce within a year to seize incoming business opportunities. However, this rapid scaling wasn’t just about growth. It was about maintaining quality. The client needed skilled and experienced professionals to ensure the company’s continued success.
The Challenge: Scaling Fast, Hiring Right
Expanding is easy. Expanding with the right team is difficult. The client faced several hurdles:
- Severe talent shortages: “68% of the local technology industry (Australia) is suffering from skills shortages.”
- High competition for skilled candidates: Engineering talent had high salary expectations due to high demand.
- Absence of a structured hiring process: The client’s ad hoc recruitment led to prolonged hiring cycles.
- Pandemic-related disruptions: International migration halted, reducing access to global talent.
With business opportunities slipping away due to hiring delays, the client needed a comprehensive solution to meet their growth targets. Here’s a look at the roles they required:
Roles to be acquired:
- Senior Developer
- FrontEnd Developer
- Tech Leads
- DevOps/Cloud Engineers
- UI/UX Designers
- Business Analyst
- Delivery Leads
- Data Engineers
- Machine Learning Engineers
Technologies required:
- Java, Kotlin, .NET
- DevOps Tools, AWS, Azure
- Frontend frameworks like React, Angular
- UI/UX tools and methodologies
- Machine learning libraries and platforms
The Solution: Outsourcing Recruitment
Recognizing the importance of expertise in recruitment, the client wisely choose to outsource their hiring process to a specialized talent sourcing company. This decision allowed them to focus on their core business while professionals handled the complex task of acquiring top-tier talent.
Goals to Achieve
After assessing the client’s situation, the talent sourcing company known as Rent A Sourcer identified four key goals:
- High-quality talent mapping
- Building a sustainable hiring model
- Brand positioning in the Indian market
- Creating a rigorous interview process
The Strategy: A Targeted, Methodical Approach
1. Talent Mapping
The client had high standards—they needed elite coders from top tech companies. The talent sourcing company focused on talent from leading organizations such as ThoughtWorks, Equal Experts, and JP Morgan Chase.
By targeting candidates from prestigious firms, they maintained a pipeline of exceptional professionals. Additionally, they leveraged the professional networks of these candidates to uncover hidden talent.
2. Branding the Client
The challenge was the client’s lack of presence in the Indian market, where they intended to source much of their talent. To address this, the talent sourcing company initiated a brand-building campaign to showcase the client’s employee-centric culture and advanced technical projects.
With salary packages above industry standards and the promise of cutting-edge work, they positioned the client as an aspirational brand. This branding effort attracted considerable interest and generated inbound inquiries from prospective candidates.
3. Sustainable Hiring Models
To meet the immediate hiring needs and future demands, the sourcing company introduced three hiring models:
- Offshore to Onsite Model: Candidates would start in offshore roles and relocate on-site after 6 to 12 months of collaboration.
- Offshore Model: Set up an offshore team in India to accommodate growing business needs while optimizing the budget.
- Onsite Sourcing: Source Australian candidates through the company’s local talent pipeline.
These models ensured that the client could hire efficiently without exceeding their budget.
4. Rigorous Screening and Interview Process
High standards called for a robust interview process to ensure that only the most capable candidates were selected. The four-step interview process included:
- Pre-screening: An initial telephonic interview to gauge experience and expectations.
- Coding Test: A hands-on coding test to assess technical ability and problem-solving skills.
- Technical Interview: A detailed technical evaluation, providing direct communication between the client and the candidate.
- Leadership Interview: A final interview to ensure cultural and leadership fit with the organization.
This process ensured that only the highest quality candidates made it to final consideration.
Results and Impact
In just four months, the sourcing company delivered remarkable results:
- 2 dedicated offshore developers
- 5 developers were onboarded via the Offshore to Onsite model
- 4 developers were placed onsite in Australia
Additionally, five more candidates were in the pipeline, ready to join the team after serving notice periods. While it may seem like the initial pace was slow, the talent sourcing company successfully laid the foundation for a scalable and sustainable recruitment model.
Long-Term Value: Beyond Numbers
While the company placed 20% of the target number of hires within the first four months, the real success lies in the lasting impact of their efforts:
- Created a talent pipeline: The talent sourcing company established a pool of high-quality candidates for future needs, reducing future hiring time.
- Enhanced brand presence: The client gained significant brand recognition in India, attracting more candidates through word-of-mouth and referrals.
- Streamlined recruitment process: The client has a sustainable, structured hiring mechanism to support long-term business growth.
Conclusion: Strategic Outsourcing for the Win
The success of this IT firm’s talent acquisition highlights the value of outsourcing to startup recruitment agencies. By working with a specialized candidate sourcing company, the client fills critical positions and sets up a lasting recruitment process that will drive their growth for years. If your organization faces similar hiring challenges, it might be time to consider delegating your recruitment needs to the experts.
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